Competitive Market Analysis
We will provide you with a current Competitive Market Analysis and assist you in determining the most effective listing price for your property.

Marketing Action Plan
We will present a customized, written Marketing Action Plan to market your property. This may include an Open House, when appropriate, or other options like the Homebuyer Ready program.

Home Enhancement
We will develop a plan to enhance your property's ability to attract buyers, as described in the Coldwell Banker Home Enhancement Guide.

Coldwell Banker Action Team
We will present your property to your Coldwell Banker sales team. We will share with you the team's recommendations to help realize the best price for your property.

Promotion to Other Brokers
We will promote your property to other Brokers and Sales Associates in the area.

Multiple Listing Service
We will prepare a plan for your property to appear in the local Multiple Listing Service. The information will be submitted by the selected date for the property's debut on the market to achieve maximum impact.

Direct Marketing
We will distribute promotional materials on your property to key market areas to attract potential buyers.

Coldwell Banker Yard/Window Sign
We will place a Coldwell Banker Yard or Window Sign on your property to help generate calls to our office from prospective buyers.

National and Local Advertising
We will review with you how our national and local Internet, print, radio and TV advertising will help attract the greatest number of buyers to your property.

coldwellbanker.com
We will make information about your property available on our award-winning Web site, and promote it online - 24/7 - with our unique resource, Personal Retriever*.

Home Finding Process
We will review the Coldwell Banker HomeBuyer Guidebook with you to acquaint you with the home finding and buying process from property selection to closing procedures.

CUSTOMER SERVICE

Personal and Timely Response
We will return your phone call or e-mail within 24 hours or less and provide you with a weekly progress report on the promotion of an sale of your property.

Seller Disclosure
We will present your written disclosure regarding the condition of your property to buyer prospects to assist them in preparing an offer. You will keep me informed of any changes in the property and keep the information current on the disclosure form.

Purchase Offers
We will review all purchase offers as they are presented, and we will negotiate at your direction.

Closing the Sale
We will monitor and inform you of the progress of the transaction.

FINANCING

Financing Alternatives
Prior to showing your property, we will encourage prospective buyers or their representatives to get written loan pre-approval. We will also discuss the impact of various financing alternatives with you.

Estimated Net Proceeds
We will furnish you with an estimate of the proceeds you can expect from the sale of your property.

COUNSELING SERVICES

Representation
We will review with you how we will represent you for the transaction. This will be discussed and clearly presented for your consideration.

OTHER SERVICES

Coldwell Banker Home Protection Plan®
We will provide you with information regarding a warranty on the operating systems of your house to increase the marketability of your property and help reduce your liability to the buyer.